Meletio Showroom Launch

Meletio Showroom Launch

Website design & launch campaign

Modernized digital presence for a high-end showroom experience

A website redesign and launch campaign developed to support the opening of Meletio Lighting’s newly rebuilt Dallas showroom.

The project focused on creating a clean, modern digital experience that reflected the elevated positioning of the physical space by combining updated visual design, improved usability, and cohesive supporting marketing materials.

Role

Senior Graphic Designer

Web Design, Visual Direction, Campaign Support

Scope

Deliverables

Website, Print Collateral, Email Campaign, Launch Assets

Context

Showroom Launch

Role & Contribution

Led visual design and layout of the Meletio website

Developed updated digital design system aligned with showroom aesthetic

Designed supporting print materials including postcards and brochures

Collaborated with developers to bring designs into production

Contributed to launch event materials and overall campaign presence

Launch Overview

Screenshots of a furniture and lighting store website, showcasing various home interior displays and lighting fixtures.

  • The existing digital presence did not reflect the quality or positioning of the newly developed showroom.

    The challenge was to create a website and supporting materials that felt aligned with the elevated physical space while also improving usability, clarity, and overall customer experience.

  • The design approach focused on simplicity, clarity, and visual consistency—using clean layouts, refined typography, and strong imagery to highlight both products and the showroom environment.

    The goal was to create a seamless connection between the digital experience and the physical space, ensuring that the brand felt cohesive across every touchpoint.

  • Established a modern, cohesive digital presence for Meletio

    Improved alignment between brand, website, and physical showroom

    Supported successful launch of a redesigned retail environment

Website Design

The website was designed to function as both a marketing tool and an extension of the showroom experience—prioritizing ease of navigation, strong visual hierarchy, and high-quality imagery.

Key improvements included a more modern layout system, clearer product presentation, and expanded content highlighting the showroom and its offerings.

The updated website and supporting materials were developed in conjunction with the opening of the new showroom, helping to establish a cohesive and modern brand presence across both digital and physical environments.

Supporting Materials

In addition to the website, a series of supporting materials were developed to promote the showroom launch and reinforce the updated visual direction. This included:

  • Postcard mailers

  • Brochures

  • Event-related collateral

  • Targeted email campaigns

Supporting materials also included pre- and post-launch email campaigns, along with targeted print outreach informed by geographic, demographic, and behavioral data helping ensure messaging was relevant, timely, and aligned with key audiences.

  • Lighting store display with various chandeliers and fixtures, and a sign that reads 'Meletio Lighting'.
  • A display of various modern and decorative ceiling lights and wall sconces in a lighting store.
  • Exterior of a modern commercial building with a sign that reads 'Meletio' and parking lot in front with several parked cars
  • Lighting display with various modern wall and ceiling light fixtures in a showroom.
  • A lighting store interior with various modern chandeliers and pendant lights hanging from the ceiling.

Key Takeaways

This project emphasized the importance of cohesion between digital and physical brand experiences, ensuring that design decisions extend beyond individual assets and contribute to a unified overall impression.

It also reinforced the value of simplicity and restraint in creating a more elevated, premium feel.

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