Design with intention
I’m a multidisciplinary designer and multimedia creative with a focus on building thoughtful, high-impact brand experiences. With a background spanning digital design, marketing strategy, photography, and video, I bring a holistic approach to every project. I work with you from concept through execution, balancing strong visual storytelling with measurable results.
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I’ve spent the last 10+ years working as an in-house creative within a multi-brand organization, developing campaigns, content, and brand systems across eCommerce, B2B, and retail environments.
My role has evolved from hands-on designer to senior creative, taking on broader ownership of brand direction, campaign strategy, and mentoring junior team members along the way.
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I approach design as both a creative and strategic discipline. Every project starts with understanding the goal. Whether that’s engaging with unique audiences, increasing conversion, or establishing brand identity; I work to build clean, consistent, and intentional solutions that translate to real-world results.
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My work spans a wide range of creative disciplines, including brand design, marketing campaigns, email strategy, UI/UX design, photography, and video production.
I’m equally comfortable developing high-level concepts or executing detailed production work, allowing me to contribute across the full lifecycle of a project.
About MeI’m a Seattle-based designer and multimedia creative with a passion for building thoughtful, visually compelling work across a variety of mediums.
My experience spans digital marketing, brand development, and content creation, with a strong emphasis on cohesion—ensuring every piece of a brand feels intentional and connected.
Outside of design, I’m deeply involved in photography and video, which continues to shape how I approach composition, storytelling, and visual tone.
Skills & ToolsDesign & Creative
Branding, Art Direction, Print & Digital, UI/UX, Social Media, Mobile, Typography, Layout, Photography, Video
Marketing & Strategy
Creative Strategy, Campaign Development, Omnichannel Engagement, Audience Segmentation, Email Marketing, Visual Storytelling
Software
Adobe Suite - Photoshop | InDesign | Illustrator | Lightroom | XD | Premiere Pro | After Effects , Davinci Resolve, Figma, WordPress, Microsoft 365
My ProcessMy process is rooted in clarity, collaboration, and execution. While every project is different, I typically work through a flexible framework:
1 | DiscoveryUnderstanding goals, audience, and constraints
Exploring visual direction and creative ideas
2 | ConceptRefining systems, layouts, and assets
3 | DesignBuilding and delivering final outputs across channels
4 | Production5 | OptimizationIterating based on performance and feedback
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