Co-Op Marketing Program

Co-Op Marketing Program

Vendor-funded marketing system

$50,000 - $65,000 annual marketing budget generated

An annual marketing program designed to align vendor partnerships with strategic marketing initiatives across digital, print, and in-store channels.

Developed as both a pitch system and execution framework, the program outlined how vendors could participate in and benefit from coordinated marketing efforts across multiple platforms.

Role

Senior Graphic Designer

Strategy, Design, Campaign Systems

Scope

Channels

Web, Email, Paid Media, Print, In-Store

Timeline

Annual Program

Role & Contribution

Co-developed program structure and vendor offering strategy

Designed and produced annual pitch decks for presentation

Collaborated with marketing leadership on positioning

Built visual systems for multi-channel campaign execution

Executed campaign assets across digital and print

Program Overview

Multiple smartphones displaying online home decor and furniture shopping websites with images of lighting fixtures, mirrors, and furniture.

  • The goal was to create a scalable marketing program that could clearly communicate value to vendors while translating directly into real, executable campaigns.

    It needed to balance strategic clarity with flexibility, supporting a wide range of initiatives across multiple channels while maintaining a consistent brand presence.

  • The program was designed as a modular system, allowing vendors to participate across multiple touchpoints while maintaining a cohesive structure.

    The pitch deck functioned as both a sales tool and a blueprint for execution, breaking down complex marketing initiatives into clear, visually structured components.

  • $50,000 – $65,000
    Annual vendor-funded marketing budget

    100+ campaigns
    Executed across multiple channels

    Multi-channel reach
    Digital, print, in-store, and events

Program Elements

  • Multiple devices displaying an interior design website with images of a modern kitchen, living room, dining area, and decor items.

    Digital Marketing


    Seasonal campaigns
    Homepage takeovers
    Custom email campaigns
    Blog features

  • Three smartphones displaying social media apps: Facebook, Instagram, and a third app, all featuring home interior and lighting design posts.

    Advertising


    Paid social
    Programmatic & remarketing
    OTT / CTV
    Affiliate marketing

  • Multiple electronic devices displaying an online lighting store website, including a desktop, two tablets, and a smartphone, showcasing various lighting fixtures and products.

    Site Experience


    Enhanced brand pages
    Product prioritization
    Content & imagery improvements

  • Open magazine showing interior design images including a dining area and kitchen with pendant lights, and a page displaying various pendant light fixtures.

    Print & Physical


    Catalogs & direct mail
    Trade show materials
    In-store signage

Key Takeaways

This project reinforced the importance of designing systems, not just assets—creating work that scales across channels while maintaining clarity and consistency.

It also highlighted the value of aligning creative execution with business goals, ensuring that design decisions contribute directly to measurable outcomes.

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